How to properly integrate a brand and comply with standards
The blockchain platform TON (The Open Network) has quickly gained popularity in the cryptocurrency world thanks to its high speed, low fees, and capabilities for decentralized applications. An important part of the TON brand is its logo, which is a visual symbol of the network and plays a key role in identifying the platform.
Why does TON need a logo?
A logo is a visual element that plays a key role in identification and branding. For the TON platform, which is actively expanding its capabilities and attracting users, a logo is an important tool in creating a positive image and strengthening trust in the project.
The TON logo helps users easily recognize products and services related to the platform and creates a clear understanding of what the TON ecosystem is.
The role of a logo in marketing
The logo serves as the foundation of the marketing strategy. Using the logo in various materials, advertising campaigns, on websites, and on social media helps increase brand recognition and makes the platform more accessible to a wider audience. Thus, the TON logo not only serves a decorative function, but also works as an important tool for attracting new users and investors.
The logo as a symbol of trust
The TON logo also serves as a symbol of trust for users. Since its emergence in the cryptocurrency community, the TON platform has demonstrated its commitment to decentralization and security, making the logo a powerful symbol for users seeking stability and reliability in the world of digital assets.
Standards for using the TON logo
To ensure that the TON logo remains recognizable and complies with brand standards, there are certain rules for use. Compliance with these standards is important for maintaining the integrity of the brand and its professional image.
Dimensions and proportions
One of the most important standards is the size and proportions of the logo. The TON logo must always retain its original appearance and not be altered in size or shape. It must not be stretched or compressed, as this may affect its visual perception and lead to brand distortion. The size of the logo must be appropriate to the context in which it is used so that it is clear and easy to read.
Colors and background
The TON logo has strictly defined color schemes that must be followed. Typically, logos use a color palette with a primary color that is a rich blue or black shade. The logo should be used on contrasting backgrounds so that it is clearly visible and does not lose its expressiveness.
Logo placement
The TON logo should be placed so that it is visible and easy to perceive. It should not be covered by other elements, such as text, buttons, or images, which may reduce its effectiveness. The logo should be clearly highlighted and play an important role in the visual composition.
The TON logo plays a key role in brand identification and creating a positive image for the platform. Proper use of the logo not only helps increase recognition and trust among users, but also maintains brand integrity.